ASK some of Australia’s best-known entrepreneurs for tips on earning extra revenue plus they are prone to tell you to acquire flipped.
Don’t be offended. It can be sound advice because ”flipping” – buying rundown websites, sprucing them up then selling in a profit – is, apparently, where it’s at.
This is the digital same in principle as renovating a property before putting it back out there in a higher price, only minus the back-breaking labour, dust mite-infested carpets and massive cash outlays.
”Unlike flipping real estate property, it’s easy to increase the value of websites,” Melbourne flipper David Jenyns says. ”To increase the value of property, you want to do something significant, labour-intensive and, usually, expensive, like developing a new bathroom.
”But with websites, you may make small changes for example link building utilizing sites or increasing the overall appearance for little cost.
”That result can be quite a significant rise in value.”
Jenyns, the property owner of MelbourneSEOservices.com, made tens of thousands of dollars online through improving website for flipping and ”domaining”, buying keyword-rich domains, stuffing all of them with content suitable for search engine optimisation (SEO) and selling in a profit.
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Among his success stories is forextradingstrategies, which he bought for $10 and sold for $ten thousand after spending $100 to possess SEO-friendly articles written for your site.
The Jenyns domaining repertoire includes wrestlingmoves, which had been sold for $2000; WoodWorkingProjects.org ($1495) and fireplace-design.org ($997). He paid $10 for each and every domain and approximately $150 to put together the accompanying websites.
”Flipping provides the lowest barrier to entry compared with practically any other business around,” says Jenyns, who in 2001, aged 19, crafted a term for himself – and $70,000 – selling items of the previous Ponsford stand through the MCG as memorabilia.
”You only need to be able to view the diamond in the rough and also a plan of methods to unveil it,” he says.
”Even if you haven’t got the technical know-how, you can engage a freelancer from the freelancing site, who causes it to become happen.”
Award-winning Australian entrepreneur Matt Barrie, among Australia’s brightest digital stars, runs this type of site, freelancer, a supply of freelancers for your digital projects essential to flippers, like logo design, website programming and Facebook app development.
Freelancer.com is one of the biggest flips for all time. When Barrie bought the site during 2009, at that time called getafreelancer, it looked, in the words, ”grey, utilitarian and horrible, like a high-tech Ukrainian prison”.
Nearly 3 years later, sporting a revamped interface and new name, it has joined greater than 2.8 million employers and freelancers and the plethora of people making profits, either by selling their services or hiring them, is diverse, from programmers and graphic designers to, a week ago, a scientist in the jungles of Africa needing a poster created to extol the virtues of saving a rare type of hippopotamus.
In fact, many of Barrie’s freelancer.com staff in excess of 100 come from the site, a scenario he says represents a ”seismic change in the world’s labour markets”.
”It’s never been simpler to start an enterprise and it’s never been more cost-effective,” says Barrie, whose own flip turned over greater than $US40 million ($38.6 million) this season and contains dispensed about $100 million ever since the original site opened in 2004.
Barrie came upon the getafreelancer.com site while creating a shop site.
Needing 1000 bits of data entered a spreadsheet, he was unable to find anyone to do it and reluctantly placed the work on getafreelancer.
Within three hours, he had 74 tenders which range from $2000 to $100 coming from a team in Vietnam.
He picked the Vietnamese team along with the spreadsheet was returned three days later.
”It was perfect,” says Barrie, who realised the world’s labour-market model was potentially on the verge of dramatic change and immediately set about creating a similar site before discovering getafreelancer was available for purchase.
He sought funding, bought the web page, tweaked it and caused it to be more friendly to Western users. ”The site’s revenue doubled in twenty four hours after we changed the graphics and, with time, we’ve incorporated other changes, including rebranding and renaming the previous site,” he says.
And what of arguments in regards to the West exploiting Third World labour, albeit digitally?
”A substantial portion of the world’s population live on $10 each day or less and now they can jump on the web and earn in a day whatever they would earn in a month and why shouldn’t they?” Barrie says.
”They are only as smart as us, in the same way motivated and desire work just as much as we all do.”
Barrie cites the illustration of a young woman inside the Philippines who now makes $400,000 annually turning out logos for businesses and websites around the world.
Freelancer.com’s top freelancer earns a whopping $1 million each year creating small $65-$100 websites and selling those to companies that want fast and affordable web presences.
Another spectacularly successful flip is buy and sell domain name, the king of the internet’s domain-flipping destinations.
Both the-year-old Melbourne-based digital marketplace will this month clock up more than $60 million in website sales and hosts a lot more than 1000 potential buyers and sellers of domains and websites every minute.
Even though digital offerings on Flippa range from $1 domains to six-figure websites, a lot of them are flipped websites that sell for under $ten thousand, on average about $2000 a pop.
Flippa a year ago hosted the sale of FaceMash.com ($30,000), Mark Zuckerberg’s Facebook predecessor, famously created during his time at Harvard University, and also Retweet.com, which was sold for $250,000, and BlogTopSites, which went for $117,000 in April this past year.
Flippa may certainly be the world’s biggest website marketplace but it, too, started as a flip.
”I’d found this little site, called webmaster-resources.com, run with a guy named Matt Mickiewicz from Canada,” says co-founder and former Sausage Software programmer Mark Harbottle, who this coming year made his debut in the BRW Young Rich List by having an estimated lot of $40 million.
”I was buying advertising space on his website for several software I found myself selling and, eventually, he asked me should i might help him using the site’s promotion and marketing.
Despite a $500,000 offer of sale from a third party, Mickiewicz, then this 16-year-old working from his bedroom, chosen to partner Harbottle as well as the duo spent the following year rebuilding and rebranding as sitepoint.com, which quickly was a popular spot to sell websites, particularly flipped ones.
After achieving many years of 150 percent growth, the pair, still living in different hemispheres, made a decision to spin out the website sales arm into Flippa.
Today, Flippa along with its three allied websites (99designs, sitepoint and learnable) employ 110 people on three continents and hosted about 20,000 website sales last year.
”I had no clue if this would be 90 days or 36 months when I started but today I recieve to complete what I love which whole experience has allowed me to complete a great deal of cool stuff, especially helping others with great ideas,” Harbottle says.
”And all this started with a $400 investment inside a little Canadian website.”
1 Until you simply want a pretty site or to get buff your digital portfolio, don’t just get a site simply because you like it. Be sure you consider the trouble to do your due diligence before handing over any cash and learn when it is able to turning a profit. Look into the site’s Alexa ranking, look at the revenue and potential revenue, and also what technology your site is built from. If it’s in a obscure language and you also won’t be able to find people to code it, there’s little point.
2 Opt for premium domains. You could always fix the content however, if the domain is worthless or irrelevant, you’ll ought to work doubly hard. Domains which contain natural keywords work best.
3 Check out the excellence of the user base, just how many users (and what number of options are active), where they’re from and the way they can be being acquired.
4 Purchase quality content to be written for your personal site (if you can’t diy). You can then start using these articles to share to other sites in exchange for links to the site. This can markedly increase the SEO on your own new site.
5 Make sure to ask the seller all your questions before sending the cash: what is included (each of the code, original, editable graphics) and what exactly is not included (installation, changes); are you gonna be selling this website or even a site like it again; exactly why are you selling; will be the content unique to the site or created specifically for dexopky60 site?; exactly how much ongoing support will the owner supply?
6 Start small. There’s much to learn and also you won’t have the capacity to learn it through just reading about this. Invest in a small website with all the money as possible afford to lose where you can play. Consider using a $50-$100 site and find out about what works and what doesn’t. Go through the selling and buying of tips to become an adventurer, what is involved, whatever you get and everything you didn’t.
THE world’s No.1 marketplace for digital goods is crammed with over 100,000 potential sellers of flappable sites and buyers of flipped sites.
IF THERE’S anything you would like to understand flipping, YouTube is an invaluable teaching tool. Look at Google’s Webmaster Channel in particular for search engine optimisation basics (and some advanced tips, too).
Take the time to perfect Google Analytics (or any alternative analytics you may choose to use). In the beginning it will look like gobbledygook but once you discover what every one of the numbers and squiggles mean, you’ll learn to see through the haze and learn what people truly want on your sites.
An Incredible resource for anything with regards to the world wide web and websites and also marketing. One of the 15,565,000-plus posts, strategies to just about everything you could ask are already there – and when they’re not, just ask certainly one of their 492,000-plus members. See forums.digitalpoint.com.